A Lesson In Partnerships & Agreements
After selling, I spent a month meeting with every successful person I knew. I was completely open to all industries and all opportunities. What I discovered is that although there was a lot of money with some of the opportunities, the impact didn’t align with my goals. In the timespan of a week, I had three previous clients call me to ask questions about sales strategy and marketing strategy. This turned into my first dedicated consulting business – Live Cageless, which has become Your Referral Partner today.
At this same time, I ventured into a couple of partnerships that were very educational, but costly! With these partners, we launched a coworking space and a manufacturing company. The positive is that I was able to help raise capital, build both brands, define the systems, and create tremendous momentum in a short timeframe. The negative is that two of the partners decided to take over one of the companies and the result was underfunding in the other project and both ventures collapsed within a 60-day window.
The biggest lesson learned here is that partnerships when done right can be very fruitful, but when done incorrectly can be very costly and may negatively impact other areas of your life!